The first of the Hobbit movie trilogy - “The Hobbit: An Unexpected Journey” - is about to hit theatres, and Jackson says he’s tried to hold true to its roots as a children’s fantasy story, with scary bits. On all platforms, the campaign call-to-action drives consumers to the movie website, where they can book tickets to see the new film.New Zealand director Peter Jackson emerges from a 'Hobbit Hole' to make an address at the world premiere of 'The Hobbit - An Unexpected Journey' in Wellington November 28, 2012. ![]() There are also links to watch the first instalment, The Hobbit: An Unexpected Journey through the Xbox Video app. “By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts, we’re providing a genuinely valuable and unique experience that puts the consumer first, while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology,” he added.Īs well as the Windows 8 activity, the Xbox 360 Landing Experience has been Kinect-enabled to add to the experience with voice and gesture controls. ![]() UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation,” explained Owen Sagness, general manager for Microsoft Advertising and Online UK. On 13 December, the day of the film’s release, fans will be invited to download the blueprint from the app ad and connect to any 3D printer to produce their own collectable memorabilia. ![]() Central to the activity is the in-App’s creative on Windows 8, which has offered Hobbit fans a free blueprint download for a 3D-printed model of ‘The Key to Erebor’ – a major artefact in the film’s plot.
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